The blacks are indeed nice for a budget screen. I have this unit too.
It actually has much better blacks than my C10 and S10 plasmas after the black level rose on those two units.
I think the price-comparable Toshibas deliver better blacks, though.
Color is okay; nothing spectacular (for me). Cosmetics is sub-par for the LCD market, but I don't care much for this.
Here are the things I like about this TV:
1. Non-reflective matte screen (no visible glare)
2. Wide viewing angle (in all directions)
3. Even backlight (no noticeable hot spots)
4. Good black level (as far as budget panels go)
5. Flicker-free output (I know all LCDs are)
6. Low power consumption (confirmed by kill-a-watt)
7. Cool-running (good ventilation)
8. Low selling price (I'm a cheapskate)