After watching the first 2 episodes, it shows how much the Breaking Bad crew (Vince Gilligan and company) have grown in terms of skills and experience. Honestly, I found the initial episodes of Breaking Bad kinda boring and it was only when the 2 cousins showed up that I was hooked. This one had me from the Cinabon scene. i'm wondering if that's product placement and if they would benefit from it.
Having familiar characters show up also helps.