it's the price we collectively have to pay for the reason that local buyers are not willing to pay the right price for a good product...
ultra-thin slipcase! lousy presentation and deskjet-like artwork.
sad reality.
pretty soon, studios would either release future titles in the same fashion or not sell any DVD at all.
![Cool 8)](http://www.pinoydvd.com/Smileys/default/cool.gif)
What is the Right Price? P1200? The peso equivalent of the R1s priced at $30?
Studios cannot expect every person on earth to shell out DVD money as if he/she were earning American minimum wage. If they want their product to get huge market shares in the regions they sell, its product must be priced to what the local market can afford.
Warner Bros have shown the way with its 395 and 495 titles.
So now we get lousy packaging from other distributors at affordable prices. Perhaps the market deserves that. But I don't think so.
I have more reason to believe it's the price we have to pay so the distributors can
maintain their profit margins. It's called value engineering. A misnomer but it works. The entire production chain from source to distribution is re-engineered so the market gets a reasonable product they can afford without dilluting the profit margins of the people involved in the chain. In simpler parlance, it's called corporate GREED. And it's good business. Don't get me wrong, there's nothing bad about greed. At least not in business. Coke does it. Car makers do it, Airlines do it. Every business does it. At least in DVDs, it's just the packaging that suffers. In other products, it's the product itself that gets dilluted. For instance, the Heno de Pravia soap of today only has 10% of the long lasting fragrance the Heno de Pravia of the 60s had, among other re-engineered items. The selling cost in real terms may be the same, but the cost of production has gone down so that profit margin per unit remains. But the product degradation becomes obvious by comparison.
DVDs are no different. They evolve, or at least their packaging does, to penetrate the market more effectively. Without dilluting profit margins. Or in other words, without sacrificing corporate greed, But the effects are quite obvious.