Screen Quality:
The 65X9000E has a semi glossy screen which handles reflections well even in a very bright room environment. Making the model one of the best performers in a well lit area. The Black Levels are also very good and better than most coming from this price range. Uniformity of the screen is above average and we noticed that the upper and lower edges of the screen appear brighter. For our unit, the upper left hand corner exhibited the most light blotch. I am, however, not surprised as uniformity issues are simply the limitations of the technology.
View angles, though, suffer as both contrast and colour degrades when not viewed directly. Colours are deep and vibrant and will do great for HDR content.
Image Quality:
CableHD (Cignal)
Upscales 1080i signal well. Picture remains clear.
FullHD (Blu ray)
The Sony does a very good job upscaling FullHD content. Blu ray movies look sharp and well detailed.
4K/HDR content (Netflix)
Streaming from a PS4 Pro... the 4k native series “Stranger Things” was very well defined and the superb colour array of the X9000E makes this TV well suited for HDR content. Dark areas do not loose detail and picture highlights remain strong.
Gaming performance:
With a 30 mil/sec input response time this unit is more than adequate for gaming.
My take:
Best upper mid range TV I’ve seen with the right price point that seems to be more than acceptable (quite rare for Sony). It’s actually one of the best alternatives to the pricey OLED models.... You get more size for the price! The only noticeable downside was the less than stellar view angles. This TV may not go toe in toe with the LGC7 in the dark but in a well lit room? It could definitely hold its own and hold it very well.
The Tv was purchased by my brother and I do not own it personally. This was just a quick general review.